The G2 API provides programmatic access to G2's product, category, and review data. Use the API to integrate G2 data into your workflows and applications.
URL: Visit APIs.json URL
Run: Capabilities Using Naftiko
- B2B, Software Discovery, Software Reviews
- Created: 2026-03-24
- Modified: 2026-04-18
The G2 API provides programmatic access to G2's product, category, and review data. It enables developers to retrieve software product listings, user reviews, category taxonomies, and competitive intelligence data from the world's largest B2B software marketplace. The API supports endpoints for products, categories, reviews, and syndication, and uses token-based authentication.
Human URL: https://documentation.g2.com/docs/g2-api
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| Name | Description |
|---|---|
| Product Data Access | Retrieve detailed product listings including descriptions, ratings, and competitive positioning. |
| Review Syndication | Syndicate authenticated user reviews to your own platforms and partner sites. |
| Category Taxonomy | Access G2's comprehensive software category taxonomy for classification and discovery. |
| Competitive Intelligence | Compare products side-by-side using G2's crowd-sourced review data. |
| Buyer Intent Data | Access buyer intent signals showing which companies are researching products in your category. |
| Name | Description |
|---|---|
| Review Aggregation | Pull and display G2 reviews on your own website or product pages. |
| Market Research | Analyze software categories and competitive landscapes using G2's product data. |
| Sales Intelligence | Leverage buyer intent data to identify prospects actively researching solutions. |
| Product Comparison | Build comparison tools using G2's product ratings and review data. |
| Name | Description |
|---|---|
| Salesforce | Sync G2 buyer intent data and reviews directly into Salesforce CRM. |
| HubSpot | Integrate G2 data with HubSpot for marketing and sales workflows. |
| Slack | Receive notifications about new reviews and buyer intent signals in Slack. |
| Leverage G2 data for LinkedIn advertising and account targeting. | |
| Marketo | Push G2 buyer intent signals into Marketo for demand generation campaigns. |
FN: Kin Lane
Email: kin@apievangelist.com