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Original file line number Diff line number Diff line change
Expand Up @@ -8,24 +8,13 @@ seoDescription: Best practices for video post-production. Learn about editing, s
index:
- rule: public/uploads/rules/software-for-video-content-creation/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-which-video-hosting-service-to-choose/rule.mdx
- rule: public/uploads/rules/post-production-do-make-sure-your-video-thumbnail-encourages-people-to-watch-the-video/rule.mdx
- rule: public/uploads/rules/post-production-do-you-add-content-to-youtube-to-feed-traffic-to-your-other-sites/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-how-to-create-the-swing-in-text-effect/rule.mdx
- rule: public/uploads/rules/production-do-you-know-to-subtitle-your-videos/rule.mdx
- rule: public/uploads/rules/post-production-do-you-give-enough-time-to-read-texts-in-your-videos/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-how-to-promote-videos/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-how-to-transfer-avchd-footage-to-your-computer/rule.mdx
- rule: public/uploads/rules/post-production-do-you-use-a-version-number-on-your-videos/rule.mdx
- rule: public/uploads/rules/post-production-high-quality/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-how-to-structure-your-files/rule.mdx
- rule: public/uploads/rules/use-cutaways/rule.mdx
- rule: public/uploads/rules/branded-video-intro-and-outro/rule.mdx
- rule: public/uploads/rules/ticks-crosses/rule.mdx
- rule: public/uploads/rules/add-text-captions-to-videos/rule.mdx
- rule: public/uploads/rules/review-videos-collaboratively/rule.mdx
- rule: public/uploads/rules/avoid-dates-text-in-graphics-for-events/rule.mdx
- rule: public/uploads/rules/video-cuts/rule.mdx
- rule: public/uploads/rules/test-please-for-video/rule.mdx
- rule: public/uploads/rules/share-source-files-with-video-editor/rule.mdx
- rule: public/uploads/rules/golden-moment/rule.mdx
- rule: public/uploads/rules/add-sections-time-and-links-on-video-description/rule.mdx
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11 changes: 11 additions & 0 deletions categories/marketing-and-video/rules-to-better-video-recording.mdx
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Expand Up @@ -36,6 +36,17 @@ index:
- rule: public/uploads/rules/recording-screen/rule.mdx
- rule: public/uploads/rules/screen-recording-spotlight/rule.mdx
- rule: public/uploads/rules/use-autopod-for-editing-multi-camera-interviews/rule.mdx
- rule: public/uploads/rules/post-production-do-make-sure-your-video-thumbnail-encourages-people-to-watch-the-video/rule.mdx
- rule: public/uploads/rules/post-production-do-you-add-content-to-youtube-to-feed-traffic-to-your-other-sites/rule.mdx
- rule: public/uploads/rules/post-production-do-you-give-enough-time-to-read-texts-in-your-videos/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-how-to-create-the-swing-in-text-effect/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-how-to-promote-videos/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-how-to-structure-your-files/rule.mdx
- rule: public/uploads/rules/post-production-do-you-know-how-to-transfer-avchd-footage-to-your-computer/rule.mdx
- rule: public/uploads/rules/post-production-do-you-use-a-version-number-on-your-videos/rule.mdx
- rule: public/uploads/rules/post-production-high-quality/rule.mdx
- rule: public/uploads/rules/production-do-you-know-to-subtitle-your-videos/rule.mdx
- rule: public/uploads/rules/test-please-for-video/rule.mdx
created: 2021-05-17T02:16:52.000Z
createdBy: 'Jayden Alchin [SSW]'
createdByEmail: 75593567+jaydenalchin@users.noreply.github.com
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Expand Up @@ -14,8 +14,7 @@ lastUpdatedByEmail: WilliamYin@ssw.com.au
redirects: []
seoDescription: Create attention-grabbing video thumbnails that entice viewers to
watch by using images rather than text.
title: Post-Production - Do make sure your video thumbnail encourages people to watch
the video?
title: Do make sure your video thumbnail encourages people to watch the video?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
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Expand Up @@ -13,8 +13,7 @@ lastUpdatedByEmail: bradystroud@users.noreply.github.com
redirects: []
seoDescription: Boost your video campaign by leveraging YouTube's massive audience
and driving traffic to your other sites with bite-sized highlights clips.
title: Post-Production - Do you add content to YouTube to feed traffic to your other
sites?
title: Do you add content to YouTube to feed traffic to your other sites?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
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Expand Up @@ -18,10 +18,8 @@ lastUpdated: 2020-01-23 22:47:47+00:00
lastUpdatedBy: Toby Goodman
lastUpdatedByEmail: TobyGoodman@ssw.com.au
redirects: []
seoDescription: Post-production tip - Ensure you give enough time to read texts in
your videos by leaving them on screen long enough for slow readers to finish reading
it at least twice.
title: Post-Production - Do you give enough time to read texts in your videos?
seoDescription: Ensure you give enough time to read texts in your videos by leaving them on screen long enough for slow readers to finish reading it at least twice.
title: Do you give enough time to read texts in your videos?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
Expand All @@ -40,10 +38,9 @@ Depending on the complexity of the text, either way can be excessive or maybe 

Another way to calculate durations is by using average reading speeds per word and adjust duration according to the number of words.  A calculator is available at [Omni Calculator](https://www.omnicalculator.com/everyday-life/words-per-minute). While appropriate for some types of productions, in general, this can become too time-consuming.

See some examples:

See example:

<youtubeEmbed url="https://www.youtube.com/embed/ADse_lj3_ZI" description={""} />
**✅ Figure: Good Example - Video Title duration is perfectly timed and can be read twice through. Not too short, not too long.**
**✅ Figure: Good example - Video Title duration is perfectly timed and can be read twice through. Not too short, not too long**

This rule is not relevant to closing credits due to the large amount of acknowledgements.
**Note:** This rule is **not** relevant to closing credits due to the large amount of acknowledgements.
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Expand Up @@ -15,7 +15,7 @@ redirects:
- post-production-–-do-you-know-how-to-create-the-swing-in-text-effect
seoDescription: Do you know how to create a "swing in" text effect? Learn how to simulate
gravity and bring your titles to life using Adobe After Effects.
title: Post-Production - Do you know how to create the "swing in" text effect?
title: Do you know how to create the "swing in" text effect?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
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Expand Up @@ -16,7 +16,7 @@ lastUpdatedByEmail: 78135895+landonmaxwell@users.noreply.github.com
redirects: []
seoDescription: Promote your videos through social media, email, interviewees, and
strategic partners to maximize exposure and reach.
title: Post-Production - Do you know how to promote videos?
title: Do you know how to promote videos?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
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Expand Up @@ -16,7 +16,7 @@ related:
- rule: public/uploads/rules/organize-and-back-up-your-files/rule.mdx
seoDescription: Organize your video files and workflow with a structured approach
to streamline editing and collaboration.
title: Post-Production - Do you know how to structure video files?
title: Do you know how to structure video files?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
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Expand Up @@ -14,7 +14,7 @@ lastUpdatedByEmail: TiagoAraujo@ssw.com.au
redirects: []
seoDescription: Post-production beginners can now seamlessly transfer AVCHD footage
to their computer using Sony's Content Management Utility software.
title: Post-Production - Do you know how to transfer AVCHD footage to your computer?
title: Do you know how to transfer AVCHD footage to your computer?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
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@@ -1,25 +1,23 @@
---
archivedreason: null
type: rule
title: Do you know which video hosting service to choose?
uri: post-production-do-you-know-which-video-hosting-service-to-choose
categories:
- category: categories/marketing-and-video/rules-to-better-video-post-production.mdx
authors:
- title: Raj Dhatt
url: https://www.ssw.com.au/people/raj-dhatt
created: 2013-05-21 00:47:21+00:00
- title: Raj Dhatt
url: 'https://www.ssw.com.au/people/raj-dhatt'
redirects: []
guid: 118ff6eb-9a4c-42a8-bb58-a8f1b5fab801
seoDescription: 'Choosing the right video hosting service depends on your marketing strategy and goals, with YouTube suitable for exposure and user engagement, while Wistia and Vimeo are better suited for professional purposes.'
created: 2013-05-21T00:47:21.000Z
createdBy: Titus Maclaren
createdByEmail: titusmaclaren@ssw.com.au
guid: 118ff6eb-9a4c-42a8-bb58-a8f1b5fab801
isArchived: false
lastUpdated: 2020-03-30 22:14:52+00:00
lastUpdated: 2026-04-16T17:22:55.071Z
lastUpdatedBy: Tiago Araujo
lastUpdatedByEmail: TiagoAraujo@ssw.com.au
redirects: []
seoDescription: Choosing the right video hosting service depends on your marketing
strategy and goals, with YouTube suitable for exposure and user engagement, while
Wistia and Vimeo are better suited for professional purposes.
title: Post-Production - Do you know which video hosting service to choose?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
uri: post-production-do-you-know-which-video-hosting-service-to-choose
isArchived: false
archivedreason: null
---

Nowadays there are a variety of online video hosting solutions to choose from and it's important you pick the right service for the right purpose.
Expand All @@ -32,21 +30,6 @@ However, YouTube might not be the best place to host your more marketing based v

Hosting platforms like Wistia and Vimeo is better for professional purposes because they can offer things like higher video quality, embedded player customization, improved analytics, external links and capture forms - great for selling a product or service.

<imageEmbed
alt="Image"
size="large"
showBorder={false}
figurePrefix="good"
figure="Educational video targeted at a specific audience, with an aim of driving engagement and high view numbers - Routing in ASP.NET Core 3.0 | 'Tech Tips' @ NDC Sydney 2019"
src="/uploads/rules/post-production-do-you-know-which-video-hosting-service-to-choose/video-hosting-youtube.jpg"
/>

<imageEmbed alt="Image" size="large" showBorder={false} figurePrefix="good" figure="Educational video targeted at a specific audience, with an aim of driving engagement and high view numbers" src="/uploads/rules/post-production-do-you-know-which-video-hosting-service-to-choose/video-hosting-youtube.jpg" />

<imageEmbed
alt="Image"
size="large"
showBorder={false}
figurePrefix="good"
figure="Homepage sales video: since the main goal for this would be to embed it on your website and get clients, you wouldn't be too concerned with hits. As such, Vimeo would be the best choice - Why choose SSW for custom software development?"
src="/uploads/rules/post-production-do-you-know-which-video-hosting-service-to-choose/video-hosting-vimeo.jpg"
/>
<imageEmbed alt="Image" size="large" showBorder={false} figurePrefix="good" figure="Homepage sales video. Since the main goal for this would be to embed it on your website and get clients, you wouldn't be too concerned with hits. As such, Vimeo would be the best choice" src="/uploads/rules/post-production-do-you-know-which-video-hosting-service-to-choose/video-hosting-vimeo.jpg" />
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Expand Up @@ -14,7 +14,7 @@ lastUpdatedByEmail: titusmaclaren@ssw.com.au
redirects: []
seoDescription: Post-production video updates - subtly indicate version numbers to
keep your team informed without affecting views.
title: Post-Production - Do you have a version number on your videos?
title: Do you have a version number on your videos?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
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6 changes: 3 additions & 3 deletions public/uploads/rules/post-production-high-quality/rule.mdx
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Expand Up @@ -19,14 +19,14 @@ redirects:
seoDescription: Post-production experts recommend using high-quality formats such
as 4K or HD to ensure optimal video quality. By choosing the right format and compression
settings, you can stream your videos seamlessly online without compromising on fidelity.
title: Post-Production - Do you use 'HD or '4K' quality?
title: Do you export your videos in high quality?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
uri: post-production-high-quality
---

There is a myriad of video formats and codecs that exist for all project types. It’s important for your project to use the correct format depending on what it is you are doing and what you want to achieve with your video.
There is a myriad of video formats and codecs that exist for all project types. It’s important for your project to use the correct format (HD or 4K) depending on what it is you are doing and what you want to achieve with your video.

<endIntro />

Expand Down Expand Up @@ -80,4 +80,4 @@ After your videos recorded and edited using your editor of choice, you need to c
figurePrefix="none"
figure="Camtasia export settings"
src="/uploads/rules/post-production-high-quality/export-camtasia.png"
/>
/>
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Expand Up @@ -16,7 +16,7 @@ lastUpdatedByEmail: TiagoAraujo@ssw.com.au
redirects: []
seoDescription: Improve video accessibility and comprehension by adding subtitles
that enhance audio clarity and provide a clear understanding of spoken dialogue.
title: Post-Production - Do you subtitle your videos?
title: Do you add captions (aka subtitles) to your videos?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
Expand All @@ -36,4 +36,4 @@ Use the following:
figurePrefix="good"
figure="The text helps people to understand what's being said on the video"
src="/uploads/rules/production-do-you-know-to-subtitle-your-videos/subtitle-example.jpg"
/>
/>
2 changes: 1 addition & 1 deletion public/uploads/rules/test-please-for-video/rule.mdx
Original file line number Diff line number Diff line change
Expand Up @@ -14,7 +14,7 @@ seoDescription: Post-production tests ensure high-quality video content creation
identifying errors and inconsistencies before going live. Conduct internal and external
test procedures to meet internal standards and follow necessary rules for video
content creation.
title: Post-Production - Do you know how to conduct a 'Test Please' for video?
title: Do you know how to conduct a 'Test Please' for video?
categories:
- category: categories/marketing-and-video/rules-to-better-video-recording.mdx
type: rule
Expand Down
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